Company Project

The simple act of clicking a "like" requires a massive use of internet infrastructure and smartphone resources, significantly impacting the Earth's environment. As more digital devices are created and our lives become easier, the planet is becoming heavier and increasingly ill due to resource pollution. I expressed these easily overlooked issues through a visually engaging motion graphic. This page serves as a preview of the video, capturing both the bright atmosphere of the internet data world and the polluted Earth beyond in a single scene.

This is the outdoor advertising version, displayed on LED panels wrapped around pillars inside Seoul’s COEX shopping center. Each pillar consists of four panels, with two panels forming a synchronized set. The video was designed to ensure the advertisement is visible and engaging from any angle.